The Strategic Management Process Assessing Industry Attractiveness and the Competitive Environment Matching Firm Capabilities with Opportunities Building Competitive Advantage through Distinction Responding to Shifts in Competitive Advantage

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Building Competitive Advantage C h a p t e r 1 C h a p t e r 2 C h a p t e r 3 C h a p t e r 4 C h a p t e r

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تاریخ انتشار 2005